Showing posts with label Hi Fashion. Show all posts
Showing posts with label Hi Fashion. Show all posts

Thursday, August 11, 2011

Sound Advice: Hi Fashion & “I’m Not Madonna”

Meet the new dance pop duo Hi Fashion.

Formed by the members Jen DM and Rick Gradone, this duo is a deliciously catty pop machine that may very well be performance art in disguise. Every one of their singles could have been collected from the ruminations of the most attitude-filled, delusional drag queens. A creation called “Amazing” pretty much sums up the entire “I don’t care if you don’t like it because I’m amazing” fantasia that, although could have been mined entirely from a transvestite’s internal monologue, might easily have danced out of any reality TV show’s participant’s mouth, masking a deep-seated insecurity and possible psychosis. (Why else would they agree to be on television, dummy?) It’s the duo’s delirium that sets them apart from any other dance or pop acts.

The band’s videos remind me of old 70s and 80s Japanese commercials, but acted out by gender-bending transvestites in faux Amy Winehouse beehive hairdos and Stevie Nicks’s Goth night outfits. The only proper reaction to any of these videos is the following question: “is this on purpose?” (They also remind me very much of Eurovision and most of Eastern Europe’s ideas of what is supposedly cool.)

But their crowning glory remains the dance club smash “I’m Not Madonna”.

This is a knowing, winking but extremely savvy pop single that trumps any self-referential attempts by the Jersey Shore kids. Why? Because their brand of irony is rooted in a need to self-deprecate that is hampered by the fact that they think they’re being smart. The protagonist in “I’m Not Madonna” has the delusion without the irony, and that makes the entire performance that much more exciting and accomplished. They’re not doing it to seem smarter than they already are, and the hell with anyone with doesn’t like it. It reminds me of what Amy Poehler said to Jimmy Fallon during a rehearsal on SNL, when he told her to stop a gag because he didn’t like it: “I don’t fucking care if you don’t like it!”

Before I discuss this sooner, please listen to their Soundcloud here and then join me after the jump.